market focus

Optronics & RF solutions for demanding applications

Our primary market focus is most easily described as that of being a value added importer and distributor of cutting-edge innovative technology into Southern Africa.

Our business development staff have years of experience in the defence R&D sector. We are therefore well informed and aware of the various sensor technologies, their comparative advantages and disadvantages over competing products, and any applicable trade restrictions that may apply.

It is important for us to stay abreast of the latest technology trends, and to be able to advise our clients so that they may invest wisely in their choice of technology.  For this reason, besides providing consultancy services, we regularly attend workshops, exhibitions and conferences.

We believe that a satisfied and happy client today will again be  a future client tomorrow, and it is our goal to make every client a happy client today.

We have structured our marketing and sales strategy according to end-user category instead of product category, to build more meaningful relationships with our clients.  We have decided to address the various end-user markets through different distribution mechanisms as discussed below.

R&D (research & development)

T&E (test & evaluation)

Universities

This specific sector tends to require very small quantities of the latest and most advanced technologies.  It often also requires a high level of project involvement and participation from the distributor, as well as the supplier (our business partner).  In this sector we handle all sales to the end-user directly and do not work through a sales network of sub-distributors.

OEM

Special products

Custom products

Defence / Police / Customs

This often overlaps to a large extent with the previous sector and often also requires a high level of project involvement and participation from the distributor as well as the equipment manufacturer.  In this sector, we handle most sales to the end-user directly, but sometimes, as is often the case with OEM products, we work through system integrators that play a sub-distributor role.

Safety / Security

Industrial

Commercial

In the safety and security market, whether it be for private, industrial or commercial use, we prefer to engage the end-user  through a specialised sub-distributor.  Our preferred channels in these cases involve working closely with specialist installers and integrators.

In the industrial manufacturing and process control market, we also prefer to operate in the same manner.

Contact us for sub-distributor opportunities.

(enquiries from installers and integrators are most welcome)

Our secondary market focus is most easily described as that of adding value to our primary market focus as importer and distributor of cutting-edge innovative technology.

Our secondary aim is to take international best of breed OEM technology from our suppliers, and in partnership with selected local integrators, to offer South African developed solutions for sale to the global market, and especially to clients in the emerging markets that require products specially adapted for use under their local conditions.

This facilitation process is a win-win situation, as it has the potential to benefit our international suppliers, create employment opportunities in South Africa, and deliver high-quality products adapted and/or designed for use in particularly tough environments that in many cases resemble those we are accustomed to in Southern Africa.

Contact us for sub-distributor opportunities.

(enquiries from installers and integrators are most welcome)

Because of our close relationship with our suppliers, we are very well placed to source international best of breed OEM technology that we can supply to South African system integrators.